Levissima Issima & Angry Birds

Role: Creative Art Director, UI/UX 
Agency: Ogilvy Interactive World Wide
Brand: Levissima, popular Italian water brand (www.levissima.it)

This is original, produced work.
I had the pleasure of working on the Levissima Issima fall campaign (2016)
in partnership with Rovio, that provided me with the Angry Birds assets.

"Issima" by Levissima, is the the most popular water bottle for kids in Italy.

You can view the work on the original website
(still online as of December 2016)

I have concepted and designed the UI/UX
as well as the downloadable contents for this campaign.
Rovio granted me unlimited access to the Angry Birds assets database,
all the work displayed and produced, has been approved by them as well.
All pages and downloadable contents are smartphone and tablet ready
and will work on any device seamlessly.
Kids love games.
So I have designed a paper game
that they can assemble and play with their parents.
By clicking on download "scarica" they will get a pdf
that contains the games assets and rules.
Simple and intuitive, you could think of it as Angry Birds in real life.
Here's a photo of my desk at Ogilvy, with a test print :)
On top of the Levissima website, I have designed banners and call to actions
for third party websites that would sell Levissima.
Thanks for viewing!
Want your own paper Angry Birds?
(taglia = cut • piega = fold • incolla = glue)

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